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Jutrzenka jostles with Wedel to become market leader

2007-09-27 00:00
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2007-09-27 00:00
"According to market research company MEMRB, our quantitative share in the market is growing and reached 11.7% after H1, while the share of the leader stands at 11.4%," said Jutrzenka's CEO Jan Kolański. However, between May and June 2007 the value of sales of Cadbury Wedel exceeded zł.100 million, while for Jutrzenka the figure stood at zł.80 million.

But in terms of growth of sales the figures amounted to 5.2% and 15.4% respectively. If Jutrzenka maintains such a rapid growth pace, it might soon become the market leader or at least take over Kraft Foods, which posted sales of zł.90 million over the same period. "Due to this we took a decision about expanding our plant in Bydgoszcz, which will boost our production capacity by 30-40%," said Kolański. He went on to say that within the next two or three years the firm intends to double its sales and establish several international brands. The firm is preparing a zł.300 million share issue, through which it intends to finance its expansion. (Puls Biznesu, pp. 1, 4-5) M.M.



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