"This is a fantastic and surprising result," said Marcin Piróg, spokesman for Carlsberg Polska. He attributed the increase to strong economic growth and rising disposable incomes, but also to changing consumer habits as a result of brewers' successful efforts to develop their offer and promote a beer culture. "Poles now consume beer the Czech way, i.e. almost on a daily basis". Sales growth was fastest at Kompania Piwowarska, the market leader, up by 17%, helping it to increase its market share to 40%. Żywiec, the number two player, saw sales increase by 14%, whereas Carlsberg reported a 15% sales increase that lifted its market share to just under 15%. The only headache facing brewers are rising prices of raw materials, which forced them to raise prices for the first time in years. (Puls Biznesu, p. 7) R.M.
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