This is an important achievement, as the brand is a direct competitor to Kompania Piwowarska's Tyskie brand. Sales of Heineken increased by 21%, which was related to changing the packaging and introducing 5-liter kegs to the market. "Interest in the product surpassed our expectations," said Chris Barrow, president of Grupa Żywiec. The main brand, Żywiec, had a growth of sales of 15.5% and for the first time the brand sold three million hl to the consumers in summer. Foreign sales rocketted by 47% in the first six months of the year. (Parkiet, p. 6; Rzeczpospolita, p. B3; Puls Biznesu, pp. 1, 11) M.M.
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