The firm not only increased the number of clients, but also its ARPU and it seems that future should be equally favorable, as Poland has one of the lowest rates of daily time devoted to watching television. "I anticipate that 2009 will be poorer in terms of the growth in the number of subscribers than 2008, similarly to this year being much poorer than 2007. Despite lower growth dynamics, the market will continue developing," said Piotr Grzybowski of DI BRE Bank.
In his opinion there are still 1.7-1.8 million households which can be attracted by the digital platforms.
Sources: Puls Biznesu, Parkiet (M.M.)
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