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KP's has become the jewel in SAB Miller's crown

2008-05-16 00:00
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2008-05-16 00:00
The figures show that volume sales increased by 12% last year, to 14.4 million hectolitres, making it SABMiller's fifth-fastest growing unit behind only China (25%), Romania (28%), Botswana (20%) and Russia (14%). By comparison, SABMiller's Czech subsidiary, which is a market leader, posted growth of just 1% and the Hungarian unit saw a decline in sales.

KP now accounts for 6% of global sales and for as much as 33% of European sales at SABMiller. Although SABMiller did not publish KP's financial results, its sales revenue is estimated to have hit the zł.5 billion mark in fiscal 2007 and net profit far exceeded zł.700 million. The buoyant sales growth was driven by its three flagship brands, Żubr (an increase in volume sales of 17%), Tyskie (9%) and Lech (12%). The company, which is the number one brewer in Poland with 41% of the market, is aiming to lift its market share further and recently raised its production capacity in Poland to 17 million hectolitres. (Puls Biznesu, p. 8) R.M.


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