REKLAMA

Midas shows it has the touch in winning tenders

2007-10-03 00:00
publikacja
2007-10-03 00:00
"The results of the tender surprised us. We wanted to obtain one frequency and we won both. But we are very pleased with this fact," said Karina Wściubiak, president of Midas. The company has ambitious plans, as the first brand, Extreme, directed at young people and which is already present in the UK, will be launched in Poland in Q2 2008.

The second brand will be launched slightly later and it will be directed at an actual social group, such as a group of students of a given university. Over the first two and a half years the company intends to operate as an MVNO, but over the period it will construct infrastructure in the largest towns. "Within five years we intend to have 2.5 million mobile subscribers," said Leszek Siwek, president of Centernet. The value of the project will range from zł.700 million - zł.1 billion and the company expects to breakeven within 2-3 years. (Parkiet, p. 1,2; Puls Biznesu, pp. 1, 6; Dziennik, WSJ, p. 3) 


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