Agora's new strategy finally unveiled

2008-02-21 00:00

publikacja
2008-02-21 00:00

"Execution of Agora's development strategy envisages boosting the scale of the enterprise and accelerating growth as well as diversification of sources of revenues in the direction of electronic media," said Sowa. The firm plans to extend its operations in the fastest growing segments of the advertising market, mainly focused on the Internet, but no actual details were provided. Poland is to be the main priority market, but the concern is eyeing neighboring countries, in particular Ukraine where it already has a launching pad. To finance organic development and acquisitions the firm has at its disposal zł.760 million in cash, which can be further boosted by a zł.300 million loan. "The new strategy is a mix of passion and vision. Maybe it will work, but the actual results might appear later than anticipated by Agora," said Krzysztof Kaczmarczyk of DB Securities. Last year, Agora had a net profit of zł.100.2 million on revenues of zł.1.27 billion. (Parkiet, p. 1, 4; Rzeczpospolita, p. B6; Puls Biznesu, pp. 1, 8) M.M.

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Agora's new strategy finally unveiled

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