Broker FM‘s plans for 2006 include applying for more frequencies for their station Radio Classic, which could enhance the group‘s advertising revenues. The company doesn‘t exclude acquisitions, and is focusing their attention on the Polish market, with possible sellers being Agora or Eurocast. According to Dworak, the group would be able to earmark zł.40 million for possible buy-outs.
Broker‘s RMF FM radio is still the most popular station in Poland and in 2005 it managed to keep its leading position on the radio-advertising market with a 30-percent share in overall radio advertising revenues.
Katarzyna Dębek
„Last year‘s outstanding results were due to a 13-percent growth of the advertising market but also very good results of one of our affiliates,” said Marek Dworak, deputy president of Broker FM.
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