REKLAMA

Agora to revise advertising revenue expectations

2008-10-17 00:00
publikacja
2008-10-17 00:00
Agora, the only stock-listed daily newspaper publisher, whose titles include Gazeta Wyborcza and Metro, drastically lowered estimated growth concerning advertising expenditures in journals to 1-2 percent for the whole of 2008, while after publishing its Q2 results the firm was estimating this growth at 4-5 percent.

The management board of the company believes that H2 will be poorer than last year and advertising revenues in newspapers will fall by 3-5 percent in comparison with 2007.

"The situation on the financial markets and the macroeconomic situation are still unstable and thus we have no further information on this subject at present. Advertising revenue of Agora's journals will be delivered along with Q3 and Q4 results," said Urszula Strych, spokesperson of Agora.

Analysts also suggest that the firm will have to revise its financial forecasts for 2008.

Sources: Parkiet, Rzeczpospolita, Puls Biznesu (M.M.)

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