reuters o c2a

http://www.reuters.com/article/2012/03/22/idUS116034+22-Mar-2012+PRN20120322
WARSAW, Poland and MONTREAL, March 22, 2012

WARSAW, Poland and MONTREAL, March 22, 2012 /PRNewswire/ -- A leading digital signage network operator in Poland, Call2Action has completed the deployment of BroadSign's SaaS platform on its 3400-screen network and is installing new digital signs in big grocery stores across the country.

Call2Action will add 600 new screens by the end of March, bringing the total number of locations to 239. The expansion will allow the company to reach up to 30 percent of adult Poles.

According to Call2Action, as the network's growth accelerated, the company recognized the need for a software platform that could manage the increasing number of locations, complex schedules and content loops without adding overhead costs. Upon substantial research, Call2Action decided to choose BroadSign's SaaS.

Among the decisive factors in selecting BroadSign were the advertiser-friendly campaign reporting system and responsive technical support. BroadSign's support team helped Call2Action migrate 3400 existing screens to its software quickly and seamlessly, and start the new installations immediately.

"BroadSign and Call2Action form a symbiosis," said Michal Maciuk, a senior executive at Call2Action. "BroadSign equips us with a powerful and versatile system for communicating with the customers. Our screens become part of the shopping process; moreover, they enhance it. As a leader in innovation, we always aim to use the best tools possible -- that is why we have chosen BroadSign."

Call2Action is an advertising-supported business and its networks in Tesco hypermarkets, Alma delicatessen chain and Piotr i Pawel supermarkets offer national reach to brands. The content is produced in partnership with TVN News Agency and advertising sales are brokered by TVN Media. Both partners belong to TVN Group -- the largest media group in Poland.