"In an interview, Azimo CEO Richard Ambrose highlights that the tech company experienced a 50% to 70% surge in customer acquisition during the height of the lockdown from April to May.....
Apart from that, Azimo’s habituation rate consistently remained at 40% before, during, and after the nationwide lockdown. Ambrose defines habituation rate as the proportion of people who have become long-term customers since they first subscribed to the platform....
....Along with the combination of income* growth, Azimo has also been EBITDA profitable for six months in a row starting from April up until September..."