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http://www.rookiedaytrader.com/shorting.asp

Goat . . . here ’ s the short ’ s handbook
by: Tel212 (M/NY, NY)
3/11/00 2:48 AM
Msg: 16909 of 17535
Message boards Guidelines, used by shorters that short sell
stock.
1. Be anonymous, of course.
2. Use 10% fact and 90% suggestion in one ’ s posts. Facts give
credibility, while suggestion does the “ sell. ”
3. Let others “ help ” you learn about a stock thereby develop-
ing rapport and a support base.
4. Use multiple handles, but develop a unique style for each.
5. Use multiple ISPs.
6. Start each new handle slowly to build acceptance.
7. Occasionally, use two handles to “ discuss ” an issue.
8. Do not show all your cards at once when slamming a
stock. It ’ s a war — it ’ s ok to lose a battle as long as you save
enough ammo to win the war.
9. Know your enemies — they will end up being your best
weapons.
10. Only slam until the tide starts to turn. Let doubt carry the
stock back with the tide.
11. Maintain an appearance of being open minded but slant in
either direction is acceptable.
12. Don ’ t appear meek. No one follows the meek.
13. Strike just as your opponent starts to gather momentum
but not before or you lose your sting.
14. Don ’ t worry if people peg you for a slammer. The doubt
will remain and that ’ s what you are after.
15. If pegged, put up a brief fi ght, then let them feel they ’ ve
won. This puts their guard down within a few days and
your other handles can take over from there.
16. When slamming a stock, the intent is to minimize its rise,
not to create an instant plunge.
17. To slam a stock requires you only to kill the dream not the
company.
18. Use questions to invoke critical thinking and use state-
ments to reinforce.
19. You can be liberal in your questions but be specifi c and
precise in your statements.
20. Don ’ t lie, but bend the truth.
21. When slamming, encourage research beyond calling the
company. You know people are far too lazy and it ’ s only
doubt you are after, not confi rmation.
22. When slamming, discourage people from taking the com-
pany ’ s word — encourage them to seek outside proof. If the
company ’ s history is bad, point them there.
23. When slamming, refer to missed deadlines and weak
fi nancials.
24. When slamming, if the price rises, blame it on a temporary
mass reaction to a press release rather than real interest in
the stock. Point out low volume and emphasize the selling.
25. Pretend to share the same concerns by learning what they
want to hear.
26. And above all else, be unpredictable.