Age structure and education

    Over 70% of Bankier.pl users are in the age group of 25-54, so in the time when you take decisions concerning capital investment, financial liabilities, children education, etc. Almost 64% of them has tertiary education and the next 20% secondary one.

Age
under 15	0.59%
15-24	27.96%
25-34	37.58%
35-44	14.56%
45-54	13.47%
over 54	5.84%

Education*
primary	5.70%
secondary	1.45%
tertiary	63.33%
* source: own calculation of Bankier.pl based on Prawdziwy Profil [sample: December 2003]

Occupation

     CEOs, managers and enterpreneurs account for over 21% of Bankier.pl users. Another 20% are specialists and experts. These are people who take important decisions in their companies.

Occupation
CEO or manager	12.25%
Specialist with tertiary education	19.45%
Freelancer	5.18%
Enterpreneur	8.72%
Administration, office staff	12.22%
Employed in trade or services	4.39%
Manual worker	1.72%
pupil	9.94%
student	13.56%
pensioner	1.40%
unemployed	3.06%
other	8.11%

Income

     Bankier.pl users are people with outstanding incomes. High purchasing power makes them main consumers of goods and services for middle and upper-end of the market. 41% of individuals and 70% of households earns at least 2000 zlotych per month.

Net monthly incomes*
4000 PLN and more	16.39%
3000 - 3999 PLN	8.38%
2000 - 2999 PLN	19.01%
1500 - 1999 PLN	16.42%
1000 - 1499 PLN	20.92%
* - among those who declared their incomesource: own calculation of Bankier.pl

Net monthly incomes of households*
4000 PLN and more	32.47%
3000 - 3999 PLN	18.64%
2000 - 2999 PLN	18.23%
1500 - 1999 PLN	12.80%
1000 - 1499 PLN	10.53%
* - among those who declared their incomesource: own calculation of Bankier.pl

Place of living

     Bankier.pl users are mainly citizens of big cities. Those who live in cities with population over 100 thousand inhabitants account for 59% of all users.

Where do you live?
city over 500 th. inhabitants	32.44%
city 100 - 500 th. inhabitants	26.26%
city do 100 th. inhabitants	31.40%
village	9.90%

Using the Inernet

    Most of Bankier.pl users connect to the Internet at work. They use generally broadband connection which allows them for quick downloading of delivered ads. Over a half of our users are on-line professionals with a long experience in using the Internet

Where do you use the Internet?
At home	76.41%
At work	53.96%
At the Internet cafe	12.90%
At school/university	21.25%
At family's/friends' house	13.77%

How do you connect with the Internet?
modem	16.87%
ISDN	9.31%
Broadband connection	67.69%
other	2.81%
I don't know	3.32%

How long do you use the Internet?
6 months or shorter	11.33%
6 months - 1 year	7.87%
1 year - 2 years	15.21%
2 years - 5 years	41.00%
Over 5 years	20.76%
Hard to say	3.83%

Shopping on-line

Have you purchased something on-line for the last 3 months?
Yes	37.07%
No	62.31%
I don't remember	0.62%

Are you going to buy on-line in the future?
Yes	53.48%
No	19.28%
Hard to say	27.24%

We will willingly answer all your questions. Please contact us:

Piotr Wasowski

Marketing and Development Director
email:
tel. (+48 22) 630 85 53

Source: Gemius S.A., - Badanie Prawdziwy Profil [sample: December 2003]