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USER PROFILE

Gender

Female
 40.89%
Male
 59.11%

Age structure and education

    Over 70% of Bankier.pl users are in the age group of 25-54, so in the time when you take decisions concerning capital investment, financial liabilities, children education, etc. Almost 64% of them has tertiary education and the next 20% secondary one.

Age
under 15
 0.59%
15-24
 27.96%
25-34
 37.58%
35-44
 14.56%
45-54
 13.47%
over 54
 5.84%
Education*
primary
5.70%
secondary
1.45%
tertiary
 63.33%
* source: own calculation of Bankier.pl based on Prawdziwy Profil [sample: December 2003]

Occupation

     CEOs, managers and enterpreneurs account for over 21% of Bankier.pl users. Another 20% are specialists and experts. These are people who take important decisions in their companies.

Occupation
CEO or manager
 12.25%
Specialist with tertiary education
 19.45%
Freelancer
 5.18%
Enterpreneur
 8.72%
Administration, office staff
 12.22%
Employed in trade or services
 4.39%
Manual worker
 1.72%
pupil
 9.94%
student
 13.56%
pensioner
1.40%
unemployed
 3.06%
other
 8.11%

Income

     Bankier.pl users are people with outstanding incomes. High purchasing power makes them main consumers of goods and services for middle and upper-end of the market. 41% of individuals and 70% of households earns at least 2000 zlotych per month.

Net monthly incomes*
4000 PLN and more
 16.39%
3000 - 3999 PLN
 8.38%
2000 - 2999 PLN
 19.01%
1500 - 1999 PLN
 16.42%
1000 - 1499 PLN
 20.92%
* - among those who declared their incomesource: own calculation of Bankier.pl


Net monthly incomes of households*
4000 PLN and more
 32.47%
3000 - 3999 PLN
 18.64%
2000 - 2999 PLN
 18.23%
1500 - 1999 PLN
 12.80%
1000 - 1499 PLN
 10.53%
* - among those who declared their incomesource: own calculation of Bankier.pl

Place of living

     Bankier.pl users are mainly citizens of big cities. Those who live in cities with population over 100 thousand inhabitants account for 59% of all users.

Where do you live?
city over 500 th. inhabitants
32.44% 
city 100 - 500 th. inhabitants
26.26% 
city do 100 th. inhabitants
31.40% 
village
 9.90%

Using the Inernet

    Most of Bankier.pl users connect to the Internet at work. They use generally broadband connection which allows them for quick downloading of delivered ads. Over a half of our users are on-line professionals with a long experience in using the Internet

Where do you use the Internet?
At home
 76.41%
At work
 53.96%
At the Internet cafe
 12.90%
At school/university
 21.25%
At family's/friends' house
 13.77%


How do you connect with the Internet?
modem
 16.87%
ISDN
 9.31%
Broadband connection
 67.69%
other
2.81%
I don't know
3.32%


How long do you use the Internet?
6 months or shorter
 11.33%
6 months - 1 year
 7.87%
1 year - 2 years
 15.21%
2 years - 5 years
 41.00%
Over 5 years
 20.76%
Hard to say
3.83%

Shopping on-line

Have you purchased something on-line for the last 3 months?
Yes
37.07% 
No
62.31% 
I don't remember
 0.62%


Are you going to buy on-line in the future?
Yes
53.48% 
No
19.28% 
Hard to say
27.24% 
We will willingly answer all your questions. Please contact us:
Piotr Wasowski

Marketing and Development Director
email:
tel. (+48 22) 630 85 53
Source: Gemius S.A., - Badanie Prawdziwy Profil [sample: December 2003]